Our Founder
Dara Iserson is the Founder and CEO of Total Rebrand, which helps individuals and organizations surpass their competition. Her experience consulting entrepreneurs and corporate leaders on creating compelling brands makes her a master at driving them to achieve their highest potential.
“A world where organizations thrive, workplaces are healthy, and people are happy” is what Dara Iserson, Founder
and CEO of Total Rebrand envisioned when she launched the company in 2016.
At the US Development Finance Corporation, Dara transformed resumes and business plans into cohesive stories and financial packages, helping emerging market companies, non-profits and financial institutions access $200+ million in start-up and expansion funding. Dara was also on an international project supported by the Gates Foundation and Deloitte where she restructured an existing and inefficient business model into a full-scale supply chain, transforming agribusiness mechanisms and strengthening food security in Zambia. Since launching her business, Dara has partnered with 100+ individuals and organizations to communicate their value via digital platforms and structured documents.
Dara co-chairs the SAIS Women’s Alumni Network and serves on the Board of the NOVA Hispanic Chamber of Commerce. Dara has a BA in Political Science from the University of Michigan-Ann Arbor and an MA in International Relations and Economics from Johns Hopkins University – School of Advanced International Studies.
Strategic Partnerships
Our Vision
The Total Rebrand legacy is to create a world full of professionals and organizations thriving in healthy
and aligned workspaces.
Our Mission
Total Rebrand exists to make workplaces healthier and people happier at their jobs.
To rebuild the workplace landscape, we align each link of an organization and its hierarchy by focusing on
Problem-solving and Public Health.
By focusing on problem-solving and public health, we transform the workplace by:
- Reviewing your job seeking or organizational journey to understand your needs
- Revamping application materials, executive profiles, and business plans to maximize and highlight your value
- Rebuilding organizational culture by aligning the goals of every link in the hierarchy
Our Promise
Organizations are created to solve problems; they hire people to help them solve problems. Therefore, your resume should highlight your track record of solving problems. Your business plan should explain the problem, why and how you are able to solve it with a scalable business model.
Our promise is to empower every link of the organizational hierarchy through our self-paced online
courses and personalized professional services.
We promise to empower job seekers, recruiters, business owners, and organizations through our service
offerings, enabling them to accelerate their career and improve every aspect of their operations.
Our Clients Are Our LifeBlood
We treat our clients as long-term partners and invest in their success. Our track record ensures their future achievements
Our Power Is In The Nuts & Bolts
We go back to basics to build a strong foundation to support accelerated professional growth and l ong-term scalability.
We Cut Through The Crap
We strive to be 100% transparent with our clients to showcase their expertise through our products.
We Hustle
We aim to deliver 100% of our products on-time and on-target.
Tips, Tricks and Tools
Learn our latest tips to bring more value to your brand!
Got Questions? We’ve Got Answers
Visit our FAQ page!